Wow! My Site Tune-up Is Showing Results.

Alexa is a Web information company that tracks and ranks Web sites worldwide. On their home page, you can enter a Web address and see where that site ranks in relation to millions of other sites.

When I began my site tune-up last month, my site was way down into the two millions. Ignoring my site for several years had done a lot of damage and this low ranking was the result.

Over the last few weeks, I got to work revamping elements of my site. I didn’t think there would be any quick or radical effect, but when I checked my rank on Alexa today I was surprised to find that my site had rocketed up to the 1.3 million spot. That’s an increase of well over a million positions.

This rank isn’t exactly newsworthy, since it means there are over a million sites with more traffic or a higher rank than mine. But it is noteworthy given that this represents an increase in rank of around 50 percent in a few short weeks.

So if you have ever doubted whether optimization of your site was worthwhile, put your doubts to rest.

Oh, and now when you do a search for direct mail copywriter or direct marketing copywriter, which is the business I’m in, my site is no longer down around page six. I now show up at the top of page two. Not bad for a few weeks’ work.

Will this make any difference to my business? You betcha. Most people don’t look past the first couple of pages when they’re doing a search. I’m already getting calls from people who have never heard of me before but saw my site after doing a search.