Listen to Dean Rieck Live Thursday at 2:30 p.m.
American Writers and Artists Inc. named me their “Copywriting Genius” for August and featured an in-depth interview with me on their Web site.
As a follow up, AWAI editor Sandy Franks will interview me live this Thursday, September 27, 2007, at 2:30 p.m. EST.
If you’re a copywriting freelancer, or want to be, here’s your chance to hear me talk about my behind-the-scenes creative methods that I use to drive my successful freelance practice. Even if you’re another type of freelancer, this could be an interesting hour with lots of tips for how to work with clients in the big leagues.
Here’s part of AWAI’s invitation letter sent to members:
Self-Taught Copywriting Pro Dean Rieck Shares
His Master-Level Techniques for Writing
Control After Control After Control …
Dean Rieck, who is a 20-year veteran copywriter, started out writing video scripts for shows like The Dukes of Hazard.
But Dean wasn’t content. He wanted more from his life. He tried teaching, but that didn’t work out. In a moment of desperation, he contacted his old employer … hoping to get hired back on to write scripts.
He didn’t. But the employer did offer him a position writing commercials.
Dean fell in love with the direct-response marketing aspect of advertising. He worked for a while in a full-time position, but knew he wanted to strike out on his own.
To prepare, Dean studied everything he could get his hands on. He read every book on direct-response marketing and direct-mail copywriting that he could find. He saved every direct-mail package he got in the mail for further study. And he practiced.
Now Dean’s a top-level copywriter with a reputation for beating controls. Even better, he wants to share the secrets he’s learned with you.
During the course of this exclusive, one-hour event, Dean will reveal:
- The seven-point process he uses to beat one control after another
- One surefire way you can multiply the response of every package
- What you should do more of than anything else… and it isn’t writing
- How to write teasers that will capture your target audience and have them salivating for more
- An unbeatable method for developing a winning Big Idea for every package you write
- How to master a skill quietly practiced by top-notch copywriters but overlooked by all but the most insightful novices
- A copywriting technique that all but the masters fear to use… and why you should immediately make it part of your arsenal
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2 Responses to “Listen to Dean Rieck Live Thursday at 2:30 p.m.”
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Hi,
Thank you for all the information today with AWAI. You were great and very helpful. I love your package. As a matter of fact I buy a lot from Rodale, do you write for them a lot? I get the sense you do, and I love your style. I am new to freelance copywriting and I will use you as inspiration. Thanks again for sharing your knowledge, it was very much appreciated. I can’t wait to really look through your websites as well.
Sincerely,
Tonimarie Marrese
Thanks. I’m glad I could help.
Frankly, I wish I could have done a better job. I lost my voice and was struggling to get through the interview.
Great turnout though. There were people from all over the world.